Richard Seongho Choi heads up Smart Business Group at LG Electronics. Smart Business Group was organized to bring together all smart devices and services at LG Electronics and to be able to provide the right offerings that today’s market requires. From his previous top positions in the services industry including NHN, Korea’s No. 1 search engine and portal, Richard brings to LG Electronics years of experience in planning and providing consumer-oriented content and services and will lead LG’s overall smart strategies as well as service provisioning.